Integrated Campaign: Bobbi Brown Cosmetics Spring COLLECTION

As part of the dynamic in-house design team at Bobbi Brown Cosmetics, I had the opportunity to contribute to an integrated marketing campaign for the spring collection. Our goal was to create a cohesive customer experience across all marketing channels, with a theme inspired by the vibrancy of spring.

Our team collaborated to devise a cross-channel marketing strategy that would unify online, social media, email marketing, retail merchandising, and print efforts. Our campaign's visuals and messages were carefully tailored to echo the spring theme, maintain brand consistency, and effectively leverage the unique dynamics of each platform.