I merge design and strategic branding to deliver creative solutions that bring incremental value to brands — amplifying the essence of brand DNA through visual design and integrated campaigns.

Over the past seventeen years, I have gained extensive experience working for design and strategy firms, as an in-house designer for renowned corporations such as Bobbi Brown Cosmetics, Coty, and Victoria's Secret. Additionally, I have also worked independently, catering to a diverse range of clients, including startups, established corporations, and non-profit organizations. Throughout my career, I have art directed and designed for various customer touchpoints, encompassing digital, print, packaging, video, visual merchandising, and environmental design.

However, in 2018, after relocating from NYC to Madrid, I had a realization that I wanted to have a more significant impact on my clients and their brands, extending beyond design alone. As a result, I pursued and successfully completed my Master's in Brand Strategy and Innovation at the Madrid School of Marketing.

Currently, I am employed at Reale Seguros, holding the positions of Art Director and Brand Manager. In this role, I collaborate closely with creative agencies and lead the internal design team. Together, we strive to develop compelling, memorable, and on-brand campaigns.

I am available for freelance work and collaborations.

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