InGood: The Birth of a Sub-Brand

As the project lead, I was responsible for overseeing the launch of InGood, a fresh sub-brand of the established Reale Seguros.

Our mission was twofold. Initially, we were tasked with overseeing the conception of a brand identity that would echo the trustworthy aesthetic of Reale Seguros while incorporating a fresher, more youthful appeal to resonate with InGood's targeted demographic. Following this, my team and I shifted our focus to the practical application, creating a wide range of engaging and captivating advertising materials to introduce the InGood brand to its audience.

In addition to this, we also extended our supervision to the realm of social media, overseeing the strategy ad creation of a diverse range of digital content, both static and video, to ensure they aligned with the brand's identity and values. We also developed a suite of tailored materials for point of sale, furthering the brand's reach and tangible presence in the market.

Our crowning achievement was an innovative outdoor advertising campaign that soared high in the sky at Ski Resorts in Aragon. These advertisements quite literally elevated the brand, reflecting InGood's ambitions and reach. Each of these campaigns encapsulated InGood's unique blend of traditional stability and youthful dynamism.