Narratives in Harmony: The Branded Content of Reale Seguros
As Art Director and Brand Manager for Reale Seguros, my ongoing role involves infusing the brand's values and identity into every aspect of our branded content videos. This commitment is not confined to mere logo placement or shallow aesthetics; it's a profound interweaving of every narrative, aesthetic, and tonal decision to reflect the essence of Reale Seguros.
In the thick of each production, I am right there on set, navigating the visual language of every frame and steering it toward alignment with our brand's distinctive aesthetic. This hands-on approach enables immediate decision-making and fine-tuning, ensuring our creative process stays firmly on course with the brand's vision.
In my role, I view each video as an opportunity to create captivating narratives that not only enhance our brand's personality and vision but also leave a lasting impression on viewers long after the screen goes dark.