leveragING A BRAND´s STRONGEST ASSETS: Victoria's Secret Angels LIP KITS

Our task involved developing a captivating limited-edition lip kit collection for the holiday season, featuring Victoria’s Secret's new line of lip liners and the existing line of Velvet Matte Cream Lip Stains.

We opted to leverage the influence of the globally-renowned Victoria's Secret Angels, creating four distinctive lip kits that showcased each Angel's favorite shades.

The conceptualization and execution of the lip kits' design was a meticulous, yet exhilarating process. We ensured that each component—the lipstick, matching lip crayon, and a glitter top coat—harmonized with the Angel it represented.

The packaging combined sophistication and magnetism, reflecting Victoria's Secret's luxurious essence while simultaneously creating a visually compelling narrative to entice consumers to experience these stunning lip kits.

The campaign was meticulously curated, designed, and executed to appeal to a wide array of consumers, while remaining true to the signature elegance of Victoria's Secret. The resulting boost in product sales post-launch further validated the success of this endeavor. The entire project stands as a testament to how a well-orchestrated blend of potent brand identity, striking visuals, and influential ambassadors can amplify the appeal of a product line to unprecedented levels.